Dry Skin – winter itch
When we are young, we all have greasy skin. As we get older, our skin gets dryer. For many of us, by the time we hit our sixties, our skin is really dry. It often presents in winter time when it is dryer as a general sense of itchy skin. It is so common in seniors that older people often stop showering daily, because they know that showering makes them dry and itchy.

What does it look like?
Sometimes the skin is so dry that when you look at it, it looks like cracked mud. This is particularly true in the lower legs.

Why does it occur?
Why does skin become dry? Part of the natural progress of ageing is that we have a reduction of the total number of sebaceous glands and because we have fewer glands and they make less good stuff, our skin is dry.

One particular group of people is particularly prone to dry skin and that is people who have an atopic background. That means they have a personal or family history of allergies, asthma, hay fever, or eczema. These folks have dry sensitive skin.

The other readily preventable cause of dry skin is our love affair with soap. The image of the young guy in the shower lathering with soap stays with us despite of the fact that soaps make us dry.

What is really wrong?
This is fascinating and new. All of a sudden dermatologists and the cosmetic world has become interested in the workings of the outer layer of skin, the epidermis.
What we see in the epidermis are two parts. First, are normal maturing cells which grow in the so called basal layer and as they become more mature they become thinner, flatter, and inactive. The fun stuff is the stuff in between. That is the cement between the bricks. Now we understand that the mortar is really composed of a series of compounds called lipids and the catch word is Ceramides. Ceramides fill the space in between the cells and are critical for maintaining the moisture or water content of the skin. So as we become naturally older and naturally drier this deficiency starts to appear.

How can Cloud's Vitamin B3 help?
The good news is that the topical application of a Vitamin B3 Niacinimide stimulates the natural production of the same molecules, the ceramides, the triglycerides etc. We know that if you apply vitamin B3 to the surface of the skin it is readily absorbed and stimulates the body to produce more of the  good stuff.
How is it used  Niacinamide is easy to apply. First it is applied on wet skin. So at the end of the shower as a very thin layer and you will see improvement within days. You’ll very quickly find out how many times a week you need to apply niacinamide by watching the dryness and itchiness of your skin.

Cloud Vitamin B3 Niacinamide cream contains maximum levels of Niacinamide in a simple cream base.